420 Day is a counterculture holiday that celebrates the use of marijuana. This day aims to promote the responsible use of marijuana while also advocating for its legalization. Typically events and festivals are held in celebration of the day.
420 Day is believed to have been started by a group of Californian high school students. It’s said that they came up with the name 4:20 Louis for their plan to find a marijuana field shown on a treasure map. The plan was to meet at 4:20 p.m. Eventually, 4:20 spread as a term to mean marijuana use in general and a popular time to consume it. Thus, April 20 (4/20 in the U.S. format) became a day of celebration.
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